Meeting your perfect match is a beautiful thing, which is exactly what inspired Hawthorne’s new integrated creative campaign for Dexcom, the worldwide leader in wearable CGM (continuous glucose monitoring) devices. Hawthorne’s “Meet Your Perfect Match” showcased how GLP-1 medication users (think Ozempic, or Wegovy) could reap healthier results simply by pairing Dexcom’s G7 CGM solution with their current GLP-1 treatment. This “better together” relationship educated and empowered our target audience with a simple way to take greater control of their health. It was a match made in A1C heaven.