Chewy Case Study Accelerating massive growth with strategic media in the pet care category. 100% Cost Per Action TV Match to Online Perf. 2.5x Increase in Customer Retention $3.35B Sale to PetSmart THE SITUATION: 100% ONLINE BUSINESS Chewy had established a premium and successful brand with 100% focus on digital channels. Based on digital learnings, […]
Zenwise Health Launching a new, OTC digestive health product line CREATING AWARENESS, A VOICE AND RESPONSE TO ZENWISE HEALTH Gastrointestinal issues can be serious, but with Zenwise Health, we knew the brand needed to have fun to stand out. Zenwise isn’t about treating symptoms; it’s about giving your body the power to enjoy those favorite
Credit One Bank Driving awareness and applications in a sea of sameness The Situation Credit One Bank, the fastest-growing credit card issuer in the U.S., engaged Hawthorne Advertising to help guide the brand into direct response TV, both creatively and with media targeting. A breakthrough, integrated advertising campaign was needed as a growth driver to
Homeadvisor Building a challenger brand into a champion with long-term strategy 400% Unaided awareness lift 50% Improvement in KPIs The Situation Hawthorne Advertising helped launch HomeAdvisor, formerly known as ServiceMagic, in the home services category dominated by Angie’s List. The focus was on educating homeowners on the company’s main service — connecting homeowners with prescreened
Leaffilter Building a regional brand into the national category leader with creative and media 200% Increase in total number of leads year over year (YoY) attributed to TV 13% Cost Per Lead Improvement 4x Expansion from 37 to 150+ office locations nationwide 5x Revenue The Situation In 2018, LeafFilter, now a division of Leaf Home
Western Digital Activating media strategy across audiences and product lines The Situation Since 2018, Western Digital has relied on Hawthorne to help create strong awareness of their unique product lines across a wide audience spectrum, while driving high sales volume in an extremely competitive tech market. Hawthorne’s Solution Hawthorne has successfully partnered with Western Digital
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