Homeadvisor Building a challenger brand into a champion with long-term strategy 400% Unaided awareness lift 50% Improvement in KPIs The Situation Hawthorne Advertising helped launch HomeAdvisor, formerly known as ServiceMagic, in the home services category dominated by Angie’s List. The focus was on educating homeowners on the company’s main service — connecting homeowners with prescreened […]

Leaffilter Building a regional brand into the national category leader with creative and media 200% Increase in total number of leads year over year (YoY) attributed to TV 13% Cost Per Lead Improvement 4x Expansion from 37 to 150+ office locations nationwide 5x Revenue The Situation In 2018, LeafFilter, now a division of Leaf Home