Personalization | Hawthorne Advertising

What marketers are missing about zero-party data

What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience.
Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.

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Personalization at Scale: What Synthetic Media’s Rise Means for Brands

Agency Press / By jfrancis

As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.

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6 Tips For Optimizing Your Personalized Marketing Efforts

Agency Press / By jfrancis

The best marketing campaigns are tailored to match exactly what a customer or client is looking for. Personalizing your marketing communications is the best way to let a customer know they matter and that you’re the perfect fit for their needs.

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9 Tips For Balancing Automation And Personalization In Your Marketing

Agency Press / By jfrancis

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.

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13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

Agency Press / By Shane Martin

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want

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