Measure

Unlocking the full customer journey with advanced marketing measurement models

Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.

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How 14 Agency Pros Measure ROI For Their Own Marketing Activities

Agency Press / By jfrancis

Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to devote enough time and resources to determining their own.

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