16 best practices for managing a company website
Question: What is one of the 16 best practices for managing a company website?
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marketing
Seriously — this is the smartest time to invest in marketing
Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.
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10 alternative social platforms brands can leverage for marketing
Question: What is one of the 10 alternative social platforms brands can leverage for marketing?
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How balanced is your 2023 marketing portfolio?
Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.
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CPG and its New Direction: Emerging vs. Legacy Brands
The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.
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The Path of Today’s CPG Brands
Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.
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What marketers are missing about zero-party data
What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience.
Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.
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Advertise in the Metaverse? It’s Complicated.
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.
Advertise in the Metaverse? It’s Complicated. Read More »
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.
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16 Approaches Brands Can Take To Boost Engagement On TikTok
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.
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