marketing | Page 18 of 18 | Hawthorne Advertising

How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

By Jessica Hawthorne-Castro Original Publication: AdExchanger Date of Publication: September 20, 2018 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every […]

How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers Read More »

Standing Out When Marketing Noise is Louder than Ever

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: MarTechSeries.com Date of Publication: July 26, 2018 Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data,

Standing Out When Marketing Noise is Louder than Ever Read More »

Increase Customer Engagement With Data-Driven Marketing

Agency Press / By jfrancis

By Jessica Hawthorne-Castro (YPO Los Angeles) Original Publication: YPO.Org How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make

Increase Customer Engagement With Data-Driven Marketing Read More »

The Use Of Neuroscience In Marketing: Mixing Creativity And Science To Boost Campaign Impact

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: DemandGenReport Date Published: September 22, 2017 Editor’s Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part 1 can be viewed here. Marketers and advertisers have forever been in the business of figuring out what people want, and more importantly, figuring out how to turn the

The Use Of Neuroscience In Marketing: Mixing Creativity And Science To Boost Campaign Impact Read More »