marketing | Page 17 of 18 | Hawthorne Advertising

9 Tips For Balancing Automation And Personalization In Your Marketing

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.

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8 Practical Ways To Optimize AI For Marketing

Agency Press / By jfrancis

With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.

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4 Steps for How Direct-to-Consumer Challenger Brands Can Scale to Win

Agency Press / By jfrancis

The rise of direct-to-consumer and challenger brands in the marketplace over the past several years has driven a dramatic paradigm shift. This new wave of products, services and subscription models has captured the mind and spirit of U.S. consumers, particularly in the coveted Millennial and Gen-Z audiences.

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Quantum Considerations and Neuroscience for Brand Response Marketing

Agency Press / By jfrancis

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

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What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

Agency Press / By jfrancis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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How emotionally fueled mass communication can affect advertising and brands

Agency Press / By jfrancis

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.

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Building housewares brands with brand response TV

Agency Press / By jfrancis

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.

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Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing

Agency Press / By Shane Martin

When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share

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14 Agency Pros Share Their Best Practices For Website Management

Agency Press / By jfrancis

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

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Private Equity firms and Branding: 7 reasons why it makes for better ROI

Agency Press / By jfrancis

Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?

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