marketing | Page 17 of 18 | Hawthorne Advertising

5 Steps To Creating The Perfect Thank You Page For Your Website

People enjoy it when others appreciate them. This little fact has resulted in a lot of companies doing customer appreciation campaigns that have attracted record amounts of leads. In an online setting, a thank you page is a perfect example of showing appreciation to clients. Yet, despite the usefulness of this recognition, many companies simply overlook the inclusion of a thank you page, much to their detriment. Businesses need to let consumers know how much they value their business.

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6 Essential Factors To Consider When Choosing Your Ideal Ad Platform

Agency Press / By jfrancis

When launching an ad campaign, one important decision you’ll have to make is choosing the appropriate platform. After all, you want to be sure that your ad successfully reaches your intended audience.

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15 essential qualities every great marketing leader should have

Agency Press / By jfrancis

As marketing needs expand by the year, an abundance of leadership roles, from SEO specialists to social media moguls, emerge. Anyone can be named as a manager, but what makes a great leader, particularly in the marketing sphere?

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9 Tips For Balancing Automation And Personalization In Your Marketing

Agency Press / By jfrancis

Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.

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8 Practical Ways To Optimize AI For Marketing

Agency Press / By jfrancis

With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.

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4 Steps for How Direct-to-Consumer Challenger Brands Can Scale to Win

Agency Press / By jfrancis

The rise of direct-to-consumer and challenger brands in the marketplace over the past several years has driven a dramatic paradigm shift. This new wave of products, services and subscription models has captured the mind and spirit of U.S. consumers, particularly in the coveted Millennial and Gen-Z audiences.

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Quantum Considerations and Neuroscience for Brand Response Marketing

Agency Press / By jfrancis

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

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What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

Agency Press / By jfrancis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

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How emotionally fueled mass communication can affect advertising and brands

Agency Press / By jfrancis

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.

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Building housewares brands with brand response TV

Agency Press / By jfrancis

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.

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