As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
8 Considerations To Make When Using Influencers To Market To A Younger Demographic Read More »
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
14 Guidelines For Adapting To The Abruptly Changing Marketing Industry Read More »
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process. It takes about 15 years, to be exact.
Podcast: A People-First Agency Transformation Strategy Read More »
Data gives advertisers the power to fine-tune their campaigns and deliver strong results. Industry experts shared their best advice about advertising data, including methods for collecting it, analyzing it, and putting it to use.
Tips to Help You Understand and Action Your Advertising Data Read More »
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
13 Unique Marketing Campaigns And The Valuable Lessons They Teach Read More »
While we all hunker down, work from home, and stream video content, I thought it would be a wonderful idea to talk to one of the original greats in long-form video advertising, Tim Hawthorne, founder of Hawthorne Advertising.
Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.
13 Expert Tips For Closing The Sales Loop Read More »
Technology has enhanced the customer experience quite a bit, with many companies employing the use of artificial intelligence agents for customer service roles. However, despite embracing technology for their customer service needs, many businesses are not fully using tech to improve the way customers engage online.
8 Ways Marketers Should Utilize Tech To Improve The Online User Experience Read More »
It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.
Measuring Marketing ROI: 13 Simple And Effective Strategies Read More »
Video is one of today’s most popular forms of content marketing. Engaging visuals are often more effective than the written word, so it’s no surprise that brands are using video to attract consumers. It can also yield a major ROI for a business — as long as it’s done right.
7 Essential Lessons To Learn From Valentine’s Day Marketing Efforts Read More »
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