Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
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The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads.
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Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.
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Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
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Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
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Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences.
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Every year, from October to December, a war for consumers’ attention ramps up significantly as businesses roll out their holiday campaigns.
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You’ve got a great idea, the funding you need to launch your new business and an abundance of passion.
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Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue.
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Customer testimonials have long been considered some of the most useful raw marketing materials around.
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