Marketing Strategy | Hawthorne Advertising

Your 4-step guide to local marketing success

Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you’re a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.

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18 smart ways to prepare for tomorrow’s performance marketing

Agency Press / By Paulina Rzepkowska

Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.

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Unlocking the full customer journey with advanced marketing measurement models

Agency Press / By Paulina Rzepkowska

Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.

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Six expert strategies for crafting effective digital CTAs

Agency Press / By Paulina Rzepkowska

What makes a call to action (CTA) truly compelling? Jessica Hawthorne-Castro shares her top strategy for creating CTAs that not only capture attention but also inspire action in Business Journals Leadership Trust’s Six Expert Strategies For Crafting Effective Digital CTAs.

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Key marketing lessons from startup to scale-up

Agency Press / By Paulina Rzepkowska

Navigating the journey from a startup to a scale-up requires strategic marketing insights. Jessica Hawthorne-Castro highlights critical marketing strategies, from building a strong brand foundation to leveraging data for growth in her latest article for MarTech.

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Advertising in local markets: A playbook for success

Agency Press / By Paulina Rzepkowska

Advertising locally and nationally – each require a different set of tactics. With local advertising, it’s imperative for brands to connect their messaging directly with the specific communities they serve to foster trust and engagement. Our CEO Jessica Hawthorne-Castro has insights to help you succeed when marketing on a local scale. Read the full article on MarTech.

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From aspiration to urgency: a guide to winning home improvement projects

Agency Press / By Paulina Rzepkowska

Executing full-funnel strategies to win market share in the home services category

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Simplifying the power of predictive modeling for marketing success

Agency Press / By Paulina Rzepkowska

Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.

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Why you should add predictive modeling to your marketing mix

Agency Press / By Paulina Rzepkowska

If you’re not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.

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MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising

Agency Press / By Paulina Rzepkowska

“When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives.”

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