Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.
Unlocking the full customer journey with advanced marketing measurement models Read More »
What makes a call to action (CTA) truly compelling? Jessica Hawthorne-Castro shares her top strategy for creating CTAs that not only capture attention but also inspire action in Business Journals Leadership Trust’s Six Expert Strategies For Crafting Effective Digital CTAs.
Six expert strategies for crafting effective digital CTAs Read More »
Navigating the journey from a startup to a scale-up requires strategic marketing insights. Jessica Hawthorne-Castro highlights critical marketing strategies, from building a strong brand foundation to leveraging data for growth in her latest article for MarTech.
Key marketing lessons from startup to scale-up Read More »
Advertising locally and nationally – each require a different set of tactics. With local advertising, it’s imperative for brands to connect their messaging directly with the specific communities they serve to foster trust and engagement. Our CEO Jessica Hawthorne-Castro has insights to help you succeed when marketing on a local scale. Read the full article on MarTech.
Advertising in local markets: A playbook for success Read More »
Executing full-funnel strategies to win market share in the home services category
From aspiration to urgency: a guide to winning home improvement projects Read More »
Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.
Simplifying the power of predictive modeling for marketing success Read More »
If you’re not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.
Why you should add predictive modeling to your marketing mix Read More »
“When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives.”
MarTech360 interview with Jessica Hawthorne-Castro, CEO at Hawthorne Advertising Read More »
As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
Exploring new media channels for your brand Read More »
How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.
The crossover between brand and performance Read More »
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