Jessica Hawthorne-Castro | Page 50 of 55

Hawthorne announces multiple awards, LA Business Journal, Stevie and Digiday

Hawthorne Advertising was named a Most Influential Family-Owned Business by the Los Angeles Business Journal, awarded a Bronze Stevie Award for Great Employers, and shortlisted for the Digiday Worklife Awards in the “Most Dedicated to Employee Growth” category. Additionally, CEO Jessica Hawthorne-Castro has been named a finalist for the Stevie Awards for Women in Business […]

Hawthorne announces multiple awards, LA Business Journal, Stevie and Digiday Read More »

How To Revamp Your Marketing Funnel When Results Are Sub-Par

Agency Press / By jfrancis

Marketing funnels are not always successful. If a business is struggling with inconsistent marketing efforts or sub-par results despite the time and work invested, it may consider an overhaul of its entire funnel. However, a complete revamp may be easier said than done if the business does not know exactly what the issue was to

How To Revamp Your Marketing Funnel When Results Are Sub-Par Read More »

14 Things To Remember When Creating ‘Explainer’ Videos

Agency Press / By jfrancis

Videos are a common form of content these days, with “explainer” videos being particularly popular. While many of us like to think that it’s a piece of cake to create good video content, it’s just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and

14 Things To Remember When Creating ‘Explainer’ Videos Read More »

This advertising CEO uses neuroscience to sell you stuff | How I Made It

Agency Press / By jfrancis

From the Los Angeles Times: August 11, 2019 Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to generate a stronger and quicker response from consumers. This year, Hawthorne-Castro was the winner in the transformational leader category of the EY Entrepreneur of the Year Awards of

This advertising CEO uses neuroscience to sell you stuff | How I Made It Read More »

11 Experts Share Top Impacts From AR And VR

Agency Press / By jfrancis

AR and VR aren’t just for tech industries anymore. This technology is branching out into other sectors, so the impact of VR and AR will be widespread. Within the agency and marketing industries, there are many ways that this tech could be and is being used. Some ideas may be further off than others, but

11 Experts Share Top Impacts From AR And VR Read More »

14 Tips For Agencies On How To Promote Themselves

Agency Press / By jfrancis

Agencies know how to market, but they often forget to do the same with their own company. It’s imperative that agencies remember to market themselves; otherwise how will they get more clients and continue to be successful? While this seems like an easy thing to, it can be difficult to set aside time for these

14 Tips For Agencies On How To Promote Themselves Read More »

12 Things A Business Can Do To Project Authenticity

Agency Press / By jfrancis

Customers now are all about giving their business to companies they can trust and that they feel are authentic. In order to build that trust, you have to engage with your audience in a way that also builds your authenticity. While it may be tempting to look at what other companies have done, you have

12 Things A Business Can Do To Project Authenticity Read More »

EY announces Jessica Hawthorne-Castro of Hawthorne Advertising as Entrepreneur Of The Year® 2019 Award winner in Greater Los Angeles

Agency Press / By jfrancis

LOS ANGELES, July 9, 2019/PRNewswire/ — EY announced on June 21st that Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, received the Entrepreneur Of The Year® 2019 Award in the Transformational Leader category in Greater Los Angeles. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes entrepreneurs who are excelling in areas

EY announces Jessica Hawthorne-Castro of Hawthorne Advertising as Entrepreneur Of The Year® 2019 Award winner in Greater Los Angeles Read More »

Understaffed In The Summer? 13 Tips For Managing Employees’ Work When They’re On Vacation

Agency Press / By jfrancis

There are bound to be periods of time, especially in the summer, when a lot of your employees are on vacation or otherwise out of the office. While this is expected, it is still something that needs to be planned ahead for to ensure that everything that needs to get done still gets done. If

Understaffed In The Summer? 13 Tips For Managing Employees’ Work When They’re On Vacation Read More »

12 Top Strategies For Agency Execs To Support Remote Staff

Agency Press / By jfrancis

Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff to work part- or full-time from home, many agencies operate with remote staff. It’s a valuable way to maintain flexibility and manage brisk workloads, and the ability to work remotely some or all of the

12 Top Strategies For Agency Execs To Support Remote Staff Read More »