Jessica Hawthorne-Castro | Hawthorne Advertising

Your 4-step guide to local marketing success

Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you’re a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.

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How to leverage connected TV and streaming for PR campaigns

Agency Press / By Paulina Rzepkowska

As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.

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18 smart ways to prepare for tomorrow’s performance marketing

Agency Press / By Paulina Rzepkowska

Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.

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The Thoughtful Entrepreneur Podcast | Episode 2094 – Jessica Hawthorne-Castro

Agency Press / By Paulina Rzepkowska

Ready for some inspiring insights? Check out the latest episode of The Thoughtful Entrepreneur Podcast where Hawthorne Advertising’s CEO Jessica Hawthorne-Castro speaks with Josh Elledge on the state of the advertising industry, 2025 advertising predictions and more.

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12 big misconceptions (and truths) about partner marketing campaigns

Agency Press / By Paulina Rzepkowska

Partner marketing campaigns can be game-changers for businesses, but navigating misconceptions is key to unlocking their full potential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro unpacks a common myth and truth about partner marketing, offering valuable insights to help you build stronger, more effective collaborations.

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How to leverage generational preferences in healthcare marketing

Agency Press / By Paulina Rzepkowska

Whether you’re crafting personalized messaging or adopting innovative channels, understanding generational differences is essential for driving impact in the ever-evolving healthcare space. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to create campaigns that truly connect with targeted audiences.

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Want to start your own agency? Here are 17 key pieces of expert advice

Agency Press / By Paulina Rzepkowska

Taking the leap into entrepreneurship is exciting but comes with its challenges. In Forbes Agency Council latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides advice on navigating the journey of starting your own agency.

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The art of the compliment: 5 business leaders’ insights

Agency Press / By Paulina Rzepkowska

In the fast-paced world of business, it’s easy to overlook the power of a well-placed compliment. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for delivering impactful praise that motivates teams, strengthens relationships and fosters a culture of growth.

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5 trends that will influence the marketing industry in 2025

Agency Press / By Paulina Rzepkowska

As we approach 2025, staying ahead of the curve in the marketing industry is essential. Jessica Hawthorne-Castro has highlighted five key trends poised to reshape the landscape next year, from evolving AI capabilities to shifting consumer priorities in her latest article for Forbes Agency Council.

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6 business leaders on how to navigate an extended rough patch

Agency Press / By Paulina Rzepkowska

Every business faces tough times, but resilience and strategic thinking can make all the difference. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides advice on how to weather extended rough patches, offering actionable steps to stay adaptable, motivated and forward-focused.

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