Digital Advertising and Consumer Privacy: Three Trends to Watch
Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Advisor Date Published: March 9, 2018 More and more advertisers are using consumer data and advanced digital technologies to deliver campaigns personalized to individual consumers. But with these developments come concerns. How can advertisers deliver compelling, targeted campaigns, and still honor consumer privacy? The opportunity to deliver exactly the information […]
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