A few decades ago, the rule of thumb for businesses when it came to politics or social issues would be to ignore it. However, as the world has become more politically aware of the situations that infiltrate everyday life, businesses can no longer sit on the sidelines as history passes them by.
15 Key Considerations For Businesses When Commenting On Political Or Social Matters Read More »
Content marketing has evolved to become a unique field within the marketing industry. One of the things that businesses have realized when it comes to content marketing is that quality trumps quantity.
15 Ways Potential Influencers Can Attract Sponsors Read More »
Content marketing has evolved to become a unique field within the marketing industry. One of the things that businesses have realized when it comes to content marketing is that quality trumps quantity.
Are You Posting Good Content? Find Out With These 16 Quality Assessment Methods Read More »
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
Handling PR In A Crisis Situation: 12 Expert Tips Read More »
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
13 Unique Marketing Campaigns And The Valuable Lessons They Teach Read More »
Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.
14 Social Media Faux Pas To Avoid At All Costs Read More »
Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.
13 Ways To Update Your Brand Without Changing Everything Read More »
Now, more than ever, many companies can benefit from having expert marketers by their sides. With the current economic crisis stemming from the COVID-19 pandemic, marketers’ awareness of the constant shifts within the dynamic media environment can help companies weather the storm.
Could You Benefit From Hiring An Agency? Questions To Ask Yourself Read More »
Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the primary goal of any marketing strategy, but conversions come from closing the sales loop.
13 Expert Tips For Closing The Sales Loop Read More »
It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. The vital misstep in this approach comes from assuming that clients are solely interested in the cost-to-return ratio of a policy. In many cases, businesses are less concerned about the spend and more worried about the value it generates, whether that is in returns or less-tangible metrics like customer loyalty.
Measuring Marketing ROI: 13 Simple And Effective Strategies Read More »
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