As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.
How to leverage connected TV and streaming for PR campaigns Read More »
Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.
18 smart ways to prepare for tomorrow’s performance marketing Read More »
Partner marketing campaigns can be game-changers for businesses, but navigating misconceptions is key to unlocking their full potential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro unpacks a common myth and truth about partner marketing, offering valuable insights to help you build stronger, more effective collaborations.
12 big misconceptions (and truths) about partner marketing campaigns Read More »
Whether you’re crafting personalized messaging or adopting innovative channels, understanding generational differences is essential for driving impact in the ever-evolving healthcare space. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to create campaigns that truly connect with targeted audiences.
How to leverage generational preferences in healthcare marketing Read More »
Taking the leap into entrepreneurship is exciting but comes with its challenges. In Forbes Agency Council latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides advice on navigating the journey of starting your own agency.
Want to start your own agency? Here are 17 key pieces of expert advice Read More »
As we approach 2025, staying ahead of the curve in the marketing industry is essential. Jessica Hawthorne-Castro has highlighted five key trends poised to reshape the landscape next year, from evolving AI capabilities to shifting consumer priorities in her latest article for Forbes Agency Council.
5 trends that will influence the marketing industry in 2025 Read More »
Public relations is about more than strategy—it’s about mastering the art of connection, creativity and adaptability. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights a soft skill that every PR professional should hone to thrive in today’s dynamic landscape. From fostering emotional intelligence to staying resilient under pressure, these insights will help you stand out in a competitive industry.
How to make it in PR today: 17 unconventional soft skills to hone Read More »
Connecting with your audience on a deeper level starts with great storytelling, but how can corporations craft stories that truly resonate? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how to tell authentic, engaging and impactful stories that elevate your brand and foster stronger consumer relationships.
How to connect with consumers: 14 storytelling tips for corporations Read More »
If you’re planning your holiday campaigns, don’t miss these strategies to help boost engagement and sales. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her impactful tips that will spark new ideas for anyone looking to elevate their holiday campaigns.
How to leverage social shopping: 16 holiday tips for brands Read More »
AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.
14 expert tips on how to leverage AI to build a loyal brand community Read More »
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