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AI in CMS: The road ahead for smarter content management

AI is reshaping the future of content management — are you ready? Jessica Hawthorne-Castro provides her thoughts on how AI-powered CMS platforms are revolutionizing content creation, personalization and efficiency in a recent article by CMSWire. From automating workflows to delivering smarter customer experiences, the road ahead is full of possibilities.

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What Marketers Need to Know About Neuromarketing

Author: Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their