Connecting with your audience on a deeper level starts with great storytelling, but how can corporations craft stories that truly resonate? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how to tell authentic, engaging and impactful stories that elevate your brand and foster stronger consumer relationships.
How to connect with consumers: 14 storytelling tips for corporations Read More »
Question: What’s one of the 11 warning signs that will help you avoid client mismatch?
Avoid a client mismatch: watch for these 11 warning signs Read More »
Question: What’s one of the 13 ways of avoiding, or recovering from, dependency on a big client?
13 leaders on avoiding, or recovering from, dependency on a big client. Read More »
Question: What’s one of the 17 big signs that a prospective agency client isn’t worth taking on?
17 big signs that a prospective agency client isn’t worth taking on Read More »
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
Agency Relationship Status: It Doesn’t Have to be Complicated Read More »
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