Crafting a brand story is more than words; it’s about connection, purpose and resonating with the audience on a deeper level. Jessica Hawthorne-Castro shared her expert insights on storytelling for powerful branding in the latest Business Journals Leadership Trust article.
6 strategies for crafting a powerful brand story Read More »
Building a high-value brand through content marketing is essential in today’s competitive B2B landscape. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides her insight on building a blog that not only attracts attention but also boosts credibility and drives business growth.
How to create a high-value, brand-boosting B2B blog Read More »
Question: What’s one of the 8 leaders’ strategies to create a brand story that engages young customers?
How to create a brand story that engages young customers Read More »
The devil is often in the details when it comes to business arrangements, especially when you’re crafting a shareholder or partnership agreement. Every piece of information needs to be carefully discussed and agreed upon.
10 critical factors you can’t overlook in a shareholder or partnership agreement Read More »
At the height of the Covid-19 pandemic, many businesses switched to remote work to protect their team members. While some initially struggled with the change, many companies and professionals have embraced the flexibility.
10 ways business leaders can make in-office work more appealing Read More »
The role of a leader isn’t simply to drive profit and give orders to subordinates. A strong leader can inspire enthusiasm and loyalty in their teams, driving passion for the company’s product or service.
15 ways to become a more transparent leader (and better inspire your team) Read More »
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
14 trust-breaking mistakes that can damage your company’s brand Read More »
Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.
7 Smart Ways To Assess The Quality Of Your Brand’s Content Read More »
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