Audience | Hawthorne Advertising

How to make it in PR today: 17 unconventional soft skills to hone

Public relations is about more than strategy—it’s about mastering the art of connection, creativity and adaptability. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights a soft skill that every PR professional should hone to thrive in today’s dynamic landscape. From fostering emotional intelligence to staying resilient under pressure, these insights will help you stand out in a competitive industry.

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How to connect with consumers: 14 storytelling tips for corporations

Agency Press / By Paulina Rzepkowska

Connecting with your audience on a deeper level starts with great storytelling, but how can corporations craft stories that truly resonate? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how to tell authentic, engaging and impactful stories that elevate your brand and foster stronger consumer relationships.

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Niche business success: How to find and engage your unique audience

Agency Press / By Paulina Rzepkowska

Are you struggling to find and engage your unique audience? Understanding your market is the key to business success. Discover how Jessica Hawthorne-Castro stand’s out and achieves sustainable growth in Business Journals Leadership Trust’s online story, “Niche business success: How to find and engage your unique audience.”

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12 tried-and-true methods for building your perfect audience

Agency Press / By Paulina Rzepkowska

Question: What’s one of the 12 tried-and-true methods for building your perfect audience?

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8 Tips For Being More In Tune With Your Audience’s Feelings

Agency Press / By jfrancis

Many companies leverage their audience’s feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we’ve all seen advertisements that didn’t go over well, or that received the opposite reaction to what was intended.

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