In the ever-changing landscape of marketing, it’s crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article.
16 important metrics for today’s CMOs to watch Read More »
Making the shift from being a wage earner to a successful business owner requires strategic planning and a change in mindset. Dive into Jessica Hawthorne-Castro’s essential steps to navigate this transition, from developing a solid business plan to investment for the future in Business Journals Leadership Trust latest online story.
How to shift from being a wage earner to a successful business owner Read More »
Click fraud is a growing concern for digital marketing agencies. Jessica Hawthorne-Castro provides her method on combatting this issue in Forbes Agency Council latest article.
11 ways agencies are combating click fraud in 2024 Read More »
Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro provides her strategy on building and maintaining a robust global team in Forbes Agency Council latest article, ensuring your agency thrives on the international stage.
What agencies need to know to build a strong global team Read More »
Venturing into the world of online press releases? In Forbes Agency Council latest article, Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro, identifies her strategy to overcome challenges that new companies face as they try to break into the industry.
10 challenges facing new online press release companies Read More »
Are you looking to incorporate cutting-edge technology into your marketing strategies? In the Forbes article, “17 Practical Ways To Integrate Emerging Tech Into Marketing Strategies,” Jessica Hawthorne-Castro discusses how using VR and AR-based advertisements in marketing can elevate the user experience.
17 practical ways to integrate emerging tech into marketing strategies Read More »
Question: What’s one of the seven most inspirational ad campaigns?
Seven of the most inspirational ad campaigns for these agency leaders Read More »
Question: What’s one of the 15 expert insights on how to elevate customer service with chatbots?
15 expert insights on how to elevate customer service with chatbots Read More »
Question: What’s one of the 15 ways to reach target audiences using Snapchat’s AR filters?
How to reach target audiences using Snapchat’s AR filters Read More »
Question: What’s one of the 17 expert insights into the rise of AI influencers?
17 expert insights into the rise of AI influencers Read More »
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