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How Agencies Can Help Prepare The Next Generation Of Data-Driven Marketers

By Jessica Hawthorne-Castro Original Publication: AdExchanger Date of Publication: September 20, 2018 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every […]

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Jessica Hawthorne-Castro Recognized As A Winner Of The 2018 Finance Monthly CEO Awards

Agency Press / By jfrancis

Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that

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Standing Out When Marketing Noise is Louder than Ever

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: MarTechSeries.com Date of Publication: July 26, 2018 Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data,

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4 Career Lessons Learned from the Entertainment Industry

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: The Ladders Date Published: August 2, 2018 Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides

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Jessica Hawthorne-Castro Receives Multiple Leadership Honors

Agency Press / By jfrancis

LOS ANGELES, July 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced that the company’s CEO, Jessica Hawthorne-Castro, has been recognized with three significant industry honors: she has been named winner of the 2018 Finance Monthly CEO Award, has been honored in the CEO Today Business Woman

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BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today

Agency Press / By jfrancis

CEO Today is pleased to officially announce the full list of finalists and, of course, the winners of our 2018 Business Women of the Year Awards! Committed to recognizing the success and achievements of women in business, the CEO Today Business Women of the Year Awards celebrate women who are the driving force behind their

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Increase Customer Engagement With Data-Driven Marketing

Agency Press / By jfrancis

By Jessica Hawthorne-Castro (YPO Los Angeles) Original Publication: YPO.Org How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make

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Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

Agency Press / By jfrancis

The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the

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Hawthorne to Present May 30th Webinar on DRTV (Direct Response Television) Basics

Agency Press / By jfrancis

LOS ANGELES, May 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced the company will host a webinar entitled, “DRTV 101 for Brand Marketers: The Expanding Role of DRTV in the Brand Marketing World” on Wednesday, May 30, 2018 from 1-2pm ET. There will be an introduction

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Hawthorne’s George Leon To Speak At Digital Hollywood Spring 2018

Agency Press / By jfrancis

LOS ANGELES, May 08, 2018 /PRNewswire/ — George Leon, Hawthorne’s Chief Strategy Officer, will be speaking at Digital Hollywood Spring 2018. The session, titled “Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming,” will provide insight from six industry leaders on how brands can leverage creative content to execute unforgettable campaigns. Digital Hollywood brings together

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