On September 20th Hawthorne Direct was named a 2019 Bronze Award Winner for the Stevie® Awards for Great Employers , recognizing the world’s best companies to work for. Stevie Award judges include many of the world’s most respected executives, entrepreneurs, innovators, and business educators. More than 1,000 professionals worldwide participate in the Stevie Award judging […]
Videos are a common form of content these days, with “explainer” videos being particularly popular. While many of us like to think that it’s a piece of cake to create good video content, it’s just not that easy. Thought and planning need to go into explainer videos in order to make them most effective and
14 Things To Remember When Creating ‘Explainer’ Videos Read More »
From the Los Angeles Times: August 11, 2019 Jessica Hawthorne-Castro, 40, is chairwoman and chief executive of Hawthorne Direct, an 85-employee advertising agency that uses “neuromarketing” to generate a stronger and quicker response from consumers. This year, Hawthorne-Castro was the winner in the transformational leader category of the EY Entrepreneur of the Year Awards of
This advertising CEO uses neuroscience to sell you stuff | How I Made It Read More »
AR and VR aren’t just for tech industries anymore. This technology is branching out into other sectors, so the impact of VR and AR will be widespread. Within the agency and marketing industries, there are many ways that this tech could be and is being used. Some ideas may be further off than others, but
11 Experts Share Top Impacts From AR And VR Read More »
Agencies know how to market, but they often forget to do the same with their own company. It’s imperative that agencies remember to market themselves; otherwise how will they get more clients and continue to be successful? While this seems like an easy thing to, it can be difficult to set aside time for these
14 Tips For Agencies On How To Promote Themselves Read More »
Customers now are all about giving their business to companies they can trust and that they feel are authentic. In order to build that trust, you have to engage with your audience in a way that also builds your authenticity. While it may be tempting to look at what other companies have done, you have
12 Things A Business Can Do To Project Authenticity Read More »
LOS ANGELES, July 9, 2019/PRNewswire/ — EY announced on June 21st that Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, received the Entrepreneur Of The Year® 2019 Award in the Transformational Leader category in Greater Los Angeles. As the world’s most prestigious business awards program for entrepreneurs, Entrepreneur Of The Year recognizes entrepreneurs who are excelling in areas
There are bound to be periods of time, especially in the summer, when a lot of your employees are on vacation or otherwise out of the office. While this is expected, it is still something that needs to be planned ahead for to ensure that everything that needs to get done still gets done. If
Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff to work part- or full-time from home, many agencies operate with remote staff. It’s a valuable way to maintain flexibility and manage brisk workloads, and the ability to work remotely some or all of the
12 Top Strategies For Agency Execs To Support Remote Staff Read More »
Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.
Top 8 Expert Tips For Client Success in 2019 Read More »
Los Angeles, CA
New York, NY
Midwest
