No marketer wants to see users unsubscribe from their client’s email list, especially when it seems as if they’re all doing it at the same time.
14 Ways To Figure Out Why Users Unsubscribe And Fix The Problem Read More »
LOS ANGELES, June 15, 2021 /PRNewswire/ — Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, announced today that its creative work on behalf of several clients has earned 25 awards in the first half of 2021 from four different organizations.
Hawthorne Advertising Secures 25 New Creative Award Wins Read More »
Consumers turn to the internet to quickly and conveniently find the information and entertainment they want.
14 Expert Online Marketing Strategies For Minimizing The Impact Of Ad Blockers Read More »
From books to blog posts to podcasts, there’s no shortage of career advice available out there for agency professionals.
11 Impactful Pieces Of Career Advice For Agency Pros Read More »
General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed.
13 Best Next Steps To Take When Customer Complaints Go Viral Read More »
Travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
3 Reasons Virtual Events Are Here To Stay Read More »
Marketers say they expect events in the future to be a hybrid of in-person and virtual.
The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year.
10 Must-Attend Conferences For Agency Owners And Professionals Read More »
On January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. The law grants California residents the right to be informed about how companies are using their data and protects consumers from having their data collected and sold without their knowledge.
Ever since innovations on the web made the embedded video a viable strategy, marketers have realized how vital this visual medium is to get consumers’ attention. As companies started to utilize this new technology, and it became more democratized, the popularity of video as a communication medium exploded.
12 Top Content Marketing Trends Just Over The Horizon Read More »
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