Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. Link to Episode In this episode, Audrey, Lee and Jessica discuss: How she rose from the mail room of a talent agency to the C-Suite The #1 mistake managers make regarding goal setting […]
Manage Smarter 74: How to Reach the C-Suite Sooner Read More »
When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share
Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing Read More »
Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.
14 Agency Pros Share Their Best Practices For Website Management Read More »
Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another.
11 Ways to Measure Your Marketing ROI Read More »
About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today.
Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards Read More »
For the third year in a row, the Finance Monthly Game Changers Awards celebrate the success, innovation and strategic vision of some of the world’s most driven professionals across a wide variety of sectors and industries. All of the 2019 Game Changers Awards winners are recognized professionals, whose exceptional business practices, enthusiasm and commitment are worth celebrating.
Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award Read More »
Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?
Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »
How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.
Planning A Publicity Campaign? Here Are Six Things To Consider First Read More »
Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just as notable as the content can be which brands decide to shell out for ads at astronomical prices.
Growing ‘unicorns’ with brand response TV advertising Read More »
Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.
How – And Where – To Maximize Your Advertising Dollars in 2019 Read More »
Los Angeles, CA
New York, NY
Midwest
