What makes a call to action (CTA) truly compelling? Jessica Hawthorne-Castro shares her top strategy for creating CTAs that not only capture attention but also inspire action in Business Journals Leadership Trust’s Six Expert Strategies For Crafting Effective Digital CTAs.
Six expert strategies for crafting effective digital CTAs Read More »
Saying “no” to a client can be challenging, but it’s sometimes necessary to protect the quality of your work, your budget, and most importantly, your business’s ethics and reputation. Jessica Hawthorne-Castro provides her advice on this topic in Business Journals Leadership Trust’s How To Know When (And Why) It’s Necessary To Say ‘No’ To A Client.
How to know when (and why) it’s necessary to say ‘no’ to a client Read More »
For new business owners, social media is a powerful tool to establish and grow your brand. Jessica Hawthorne-Castro provides her best tip can help you connect with your target audience and build a strong online presence in Business Journals Leadership Trust latest online story.
16 brand-building social media strategies for new business owners Read More »
Learning from the experiences of successful business owners can provide invaluable insights for your own journey. In Business Journals Leadership Trust latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro shares her advice that has assisted in her path to success.
6 successful entrepreneurs on key moments and lessons from their journeys Read More »
Starting your own business is an exciting journey, but financial missteps can derail your success. Jessica Hawthorne-Castro provides her advice to help you navigate the financial challenges of entrepreneurship in Business Journals Leadership Trust latest online story.
7 financial mistakes to avoid as a first-time entrepreneur Read More »
Military veterans possess unique qualities that enhance team dynamics and performance. In honor of National Hire a Veteran Day on July 25, Jessica Hawthorne-Castro discuss her own experience in hiring and working alongside veterans in Business Journals Leadership Trust’s latest article.
8 leaders share outstanding traits military veterans bring to a team Read More »
Delivering exceptional customer service goes beyond the basics. Jessica Hawthorne-Castro reveals her strategy that will strengthen your customer service and build lasting relationships in Business Journals Leadership Trust latest online story.
10 often-overlooked aspects of genuinely outstanding customer service Read More »
Navigating the challenges of a first-time management role can be daunting. Learn how Jessica Hawthorne-Castro overcomes these hurdles to prepare and succeed in your new role in Business Journals Leadership Trust latest online story.
12 common challenges first-time managers face (and how to prepare) Read More »
Hiring the right talent goes beyond standard interview questions. Offbeat, yet revealing questions can uncover a candidate’s creativity, problem-solving skills, and cultural fit. Jessica Hawthorne-Castro provides her go-to question for hiring managers to ask during their next interview in Business Journals Leadership Trust’s latest article “17 ‘offbeat,’ but revealing, questions for job candidates.”
17 ‘offbeat,’ but revealing, questions for job candidates Read More »
Startups and small to medium-sized businesses (SMBs) face numerous challenges in today’s competitive market. From securing funding to navigating regulatory hurdles, understanding these obstacles is crucial for success. In Business Journals Leadership Trust’s latest article, Jessica Hawthorne-Castro provides practical solutions to these challenges, helping your business thrive and grow.
12 challenges startups and SMBs face today (and how to overcome them) Read More »
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