Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches the world differently than previous generations, and their way of thinking is coming to the forefront of today’s society.
3 Ad Campaigns That Resonated With the Gen Z Audience Read More »
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea. Read More »
Businesses of all sizes and across industries spend billions of dollars a year on corporate social responsibility (CSR) activities. CSR means choosing to put people and the planet first by operating in a way that is economically, socially and environmentally sustainable.
Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.
How emotionally fueled mass communication can affect advertising and brands Read More »
Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.
Building housewares brands with brand response TV Read More »
Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want
13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign Read More »
Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?
Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »
Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just as notable as the content can be which brands decide to shell out for ads at astronomical prices.
Growing ‘unicorns’ with brand response TV advertising Read More »
By John Francis, DBA Original Publication: Marketo Date of Publication: November 12, 2018 When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a
What Is Privacy Forward and Why Does it Matter for Marketers? Read More »
By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and
6 Ways To Thrive In Today’s Challenging Omnichannel Economy Read More »
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