With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.
8 Practical Ways To Optimize AI For Marketing Read More »
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a less pressurized environment, where people feel comfortable expressing themselves.”
An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users? Read More »
Smartphone usage is higher than ever, with an estimated 5 billion people owning and/or operating a device. With the amount of time the average person spends on their phone each day, there’s a large window of time advertisers could be taking advantage of to get their content in front of their audience.
7 EASY WAYS TO BRING YOUR AGENCY INTO THE MOBILE-OPTIMIZED WORLD Read More »
With Thanksgiving falling on November 28, the 2019 holiday season is shorter this year. With 27 days between Thanksgiving and Christmas, this compresses all festive holiday shopping into a four-week period filled with a variety of marketing opportunities.
How To Use Trending Shopping Days to Maximize Holiday Campaign Strategies Read More »
Podcasts are one of the fastest-growing methods for a business to connect with its current and potential clients and expand its influence and reach. Many people listen to podcasts since they are portable, easy to access and fit into a busy schedule.
15 Tips To Consider When Starting A Podcast Read More »
The rise of direct-to-consumer and challenger brands in the marketplace over the past several years has driven a dramatic paradigm shift. This new wave of products, services and subscription models has captured the mind and spirit of U.S. consumers, particularly in the coveted Millennial and Gen-Z audiences.
4 Steps for How Direct-to-Consumer Challenger Brands Can Scale to Win Read More »
Connected TV covers a broad range of executions and it can be a very powerful tool in a media mix if properly deployed.
As consumers increasingly utilize streaming and connected TV services, either as a substitute for linear or as an extension of their TV viewing, connected TV advertising is proving to be a versatile channel in a brand’s overall marketing strategy.
The Versatility of Connected TV and How to Best Integrate Into Marketing Strategies Read More »
Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.
Quantum Considerations and Neuroscience for Brand Response Marketing Read More »
Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches the world differently than previous generations, and their way of thinking is coming to the forefront of today’s society.
3 Ad Campaigns That Resonated With the Gen Z Audience Read More »
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea. Read More »
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