The role of a leader isn’t simply to drive profit and give orders to subordinates. A strong leader can inspire enthusiasm and loyalty in their teams, driving passion for the company’s product or service.
15 ways to become a more transparent leader (and better inspire your team) Read More »
Instead of text-based searches and sifting through pages of results, visual search enables enhanced, modern interfaces that help curate and review buying options faster, which comes naturally to Gen Z and millennials.
Seeing Is Believing: Why Visual Search Works Read More »
After the events of 2020, every business leader is focused on being better prepared for the unexpected. One effective way to do this is to conduct a scenario analysis, a useful planning tool in which businesses create an action plan for the “what-ifs” they may encounter.
15 business leaders share smart strategies for conducting a scenario analysis Read More »
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
14 trust-breaking mistakes that can damage your company’s brand Read More »
There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches Read More »
Middle-market companies are in a unique position when it comes to seeking growth. While these companies may not have the immediate brand recognition of an industry giant, they often have the resources to run a multichannel marketing campaign.
Midsize companies: Avoid these 15 sales-stifling marketing mistakes Read More »
Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
Why Brands Will Be Fragile In 2021 and How They Can Win Consumers Read More »
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
15 tips for making a great first impression on a new partner or client Read More »
Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year.
Performance Marketers Need to Watch These 5 Consumer Trends in 2021 Read More »
E-commerce was already on the rise well before 2020, and the onset of the Covid-19 pandemic has only accelerated this phenomenon.
10 pro tips for making your new e-commerce effort a success Read More »
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