OK Boomer: How to Sell Online to Consumers Age 60 and Up
When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.
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Advertising Industry
5 Travel Boom Trends for Performance Marketers to Watch in 2021
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
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14 bad habits leaders can pass on to their teams
A boss can be a mentor and a good example — or just the opposite. Leaders hold a position of power in a business; their words mean more, their actions speak louder and team members take their direction from what leaders say, both verbally and nonverbally.
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Promoting your small business? Be wary of these 15 common mistakes
Promoting a new or small business in a crowded marketplace is a challenging venture. Entrepreneurs must find a way to stand out from the crowd and draw in customers while also operating within their means.
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Untapped Opportunity: Putting the Power of Voice to Work
Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
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15 important things leaders should understand about employee morale
As a busy business owner or team leader, it can be difficult to gauge employee morale.
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Leaders share seven tips for adjusting your interview processes in the Zoom age
For many companies, the shift to remote work during the pandemic also ushered in an era of video-only interviews with prospective job candidates.
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12 industry leaders share steps for building a crisis-resistant organization
Few businesses have come through the long months that started with the Covid-19 shutdowns in March 2020 completely unscathed.
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What Brands Can Do When the Cookie Crumbles
People who aren’t familiar with how digital marketing and advertising work behind the scenes may not know it yet, but a big change is on the horizon as third-party cookies are phased out.
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11 email marketing strategies to help ensure your messages are opened
As a top distribution channel for both B2B and B2C marketers, email marketing has long been viewed as an effective way to reach audiences.
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