As media, technology and customer needs continue to grow and change, so too does the world of marketing. While certain marketing trends come and go, others have withstood the test of time.
10 Aspects Of Marketing That Will Never Change Read More »
Visual search is a great marketing tool that helps consumers find what they’re looking for faster. Rather than trying to describe a specific item in words, they can simply snap a quick photo and upload it to find a close visual match.
5 Things Every Business Needs To Know About Visual Search And Ux Read More »
The use of artificial intelligence in marketing and advertising has been constantly on the rise due to the technology’s versatility in connecting brands with customers.
7 Tips For Leveraging Ai To Improve User Experience Read More »
Experiential marketing has changed how companies interact with their customers. Instead of just directly selling, companies are instead directly interacting with their customers, creating memorable immersive experiences their audiences will love.
8 Tips For Leaders Looking To Future-proof Their Experiential Marketing Techniques Read More »
With the rise of social media influencers affecting marketing techniques, businesses are embracing this new facet of online business sales. Many modern-day businesses have simply evolved their marketing tactics from traditional to digital with ease.
7 Smart Uses Of Influencer Marketing And Why They’re Effective Read More »
The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
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The eco-friendly movement has continued to accelerate, and so has consumer interest in green products. But customers are also growing suspicious of companies “greenwashing” their products — using deceptive marketing techniques to falsely convey an environmentally-responsible image.
7 Ways To Market Your Green Products And Practices (Without ‘Greenwashing’) Read More »
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Often, it simply comes down to using your best judgment about what will help you achieve your overall business goals.
Is That New Marketing Trend Right For Your Business? 9 Ways To Decide Read More »
No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.
Need To Reinvent A Beloved Brand? 9 Important Steps To Take Read More »
You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a hit with your target audience. But then for some reason, your campaign just doesn’t land, and your audience has an unexpected negative reaction.
6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign Read More »
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