Services & Solutions
We offer a full suite of integrated services and bespoke solutions to drive awareness, performance and ROI for brand partners.
Strategy
Our multidisciplinary, audience-first approach is informed by actionable data, research and insights. An increasingly fragmented consumer environment requires increasingly sophisticated strategy.
- Audience Segmentation & Development
- Demand Generation
- ROI & Outcome Alignment
- Comms Planning
- Post-purchase Retention
- Multicultural Planning
- Comms Planning
- Post-purchase
Retention - Multicultural Planning
Media
Integrated, omni-channel strategy, planning and buying that drives awareness and performance. Rapid optimization, clear rationale, and agile execution is at the heart of what we do every day.
- Paid Social & Search
- Linear TV
- Audio/Streaming
- e-Retail
- Programmatic
- Connected TV
- Radio
- D/OOH
- Digital Video
- Addressable TV
- Podcast
- Direct Mail
- Programmatic
- Connected TV
- Radio
- D/OOH
- Digital Video
- Addressable TV
- Podcast
- Direct Mail
Analytics
An AI-powered, next-gen suite of proprietary Analytics tools and partner platform integrations. Hawthorne Optima decodes complex media ecosystems and transforms every touchpoint into a performance action item, driving growth through continuous optimization.
- Media Mix Modeling
- Bayesian Predictive Modeling
- Incrementality Testing
- Path-to-Conversion Mapping
- Halo Verification
- Live KPI Reporting Dashboards
Creative & Production
A full suite of services, from copywriting to broadcast production and everything in between. We use the emotional and the rational to be impactful. We call it the Art of Brand and the Science of Response.
- Creative Strategy
- Design & Art Direction
- Principal Photography (video & stills)
- Talent casting
- Concept Development
- Copywriting / Scriptwriting / Storyboarding
- Motion Graphics & Animation
- Post-Production
- Concept Development
- Copywriting / Scriptwriting / Storyboarding
- Motion Graphics & Animation
- Post-Production
Audience Intelligence
Understanding your audience and how they consume media is essential in today’s fractured landscape. Our Business Intelligence team leverages rich data sets, qual/quant research and competitive set analysis to surface the audience insights that will inspire campaigns and inform strategic planning.
- Audience Intelligence
- Qualitative/Quantitative Research
- Predictive Performance Modeling
- Consumer Insights
- Industry & Competitive Analysis
- Consumer Insights
- Industry & Competitive Analysis
