Question: What’s one of the 8 leaders’ strategies and success stories related to personalized marketing?
Answer: ‘Pay attention to preferences and past behavior (and show that you do).’

“Placing an emphasis on preferences and past behavior reflects a deep understanding of a customer’s likes and requirements, fostering in them a sense of being understood and valued. This, in turn, cultivates confidence in the consumer that the forthcoming recommendations are tailored to benefit them and meet their needs.“
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “Let’s have a chat: 16 tips for mastering professional phone calls and meetings” at The Business Journals.