Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways to build a team culture of mutual respect and appreciation?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 critical factors to cover when negotiating contracts with clients?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 tips on how to become a thought leader without self-promoting (and why)?
- Hawthorne Advertising
- Jessica Hawthorne-Castro
Looking to grow your marketing career or hone your advertising skills? Our CEO Jessica Hawthorne-Castro recently did an interview with Kage Spatz on her tips for up-and-coming marketing professionals for Authority Magazine.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 features of marketing emails busy leaders will actually open?
- MarTech Series
- Jessica Hawthorne-Castro
Advertising locally and nationally – each require a different set of tactics. With local advertising, it’s imperative for brands to connect their messaging directly with the specific communities they serve to foster trust and engagement. Our CEO Jessica Hawthorne-Castro has insights to help you succeed when marketing on a local scale. Read the full article on MarTech.
- Hawthorne Advertising
- Christian Jones
How do home services brands break through the noise of competitive advertising, build (and maintain) awareness that elevates them above competitor messaging and ensure they’re on the short list of service providers when potential customers start calling for estimates?
Our SVP of Marketing & Client Development Christian Jones shares his insights on regional performance marketing. Read the full article in Contractor Magazine.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 common mistakes job applicants make?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 things marketers need to know about programmatic ads and the death of cookies?
- NxtGen Nexus
- Jessica Hawthorne-Castro
Follow the remarkable path of Hawthorne Advertising’s CEO Jessica Hawthorne-Castro who has led the next generation of her family’s advertising agency.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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