Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Are you a business leader looking for practical ways to prepare for the Boomer retirement wave? Jessica Hawthorne-Castro provides her insightful advice on Business Journals Leadership Trust’s latest article.
- Forbes
- Jessica Hawthorne-Castro
Are you looking to incorporate cutting-edge technology into your marketing strategies? In the Forbes article, “17 Practical Ways To Integrate Emerging Tech Into Marketing Strategies,” Jessica Hawthorne-Castro discusses how using VR and AR-based advertisements in marketing can elevate the user experience.
- The Business Journals
- Jessica Hawthorne-Castro
Business leaders! Are you striving to build a collaborative work environment? Jessica Hawthorne-Castro shares her best tip on Business Journals Leadership Trust’s 10 ways to prevent team silos and foster continuous collaboration.
- The Business Journals
- Jessica Hawthorne-Castro
Decision making is crucial for business leaders. Hawthorne’s very own Jessica Hawthorne-Castro shares her best advice when it comes to making bold and assertive decisions in Business Journals Leadership Trust’s online story, “How leaders can stop overthinking and make confident decisions.”
- The Business Journals
- Jessica Hawthorne-Castro
It is officially summer, which can mean vacation even in the workplace. In the season of travel, Jessica Hawthorne-Castro offers her insight on balancing time off requests while maintaining smooth operations in the Business Journals Leadership Trust’s online story, “6 strategies for balancing work and team needs in vacation season.”
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 transformative business roles AI will play in the next five years?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 pieces of overrated marketing advice (and what your business should do instead)?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 strategies for retaining (or transitioning) clients when budget constraints arise?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 expert insights on how to elevate customer service with chatbots?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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