Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Challenging times can push businesses to either survive or thrive. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines her growth hack that can help businesses not only navigate tough periods but also come out stronger.
- Forbes
- Jessica Hawthorne-Castro
In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks.
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, it's crucial to support and nurture the next generation of talent. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro explores actionable ways to empower new and rising professionals through mentorship, creating growth opportunities, and fostering a culture of learning.
- The Business Journals
- Jessica Hawthorne-Castro
Building strong client relationships starts with clear communication from the very first conversation. In the latest Business Journals Leadership Trust article, Jessica Hawthorne-Castro outlines her essential topic to discuss with new clients to set expectations, align goals and build trust.
- MarTech Series
- Jessica Hawthorne-Castro
Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.
- The Business Journals
- Jessica Hawthorne-Castro
Strengthening your company’s core values is key to fostering a strong, aligned culture. Jessica Hawthorne-Castro shares her effective strategy on how to strengthen and enforce core values in Business Journals Leadership Trust’s latest story.
- Forbes
- Jessica Hawthorne-Castro
Launching a new agency is like learning to ride a bike—there are bound to be bumps along the way. While early mistakes can shake client confidence or harm your reputation, they don't have to define your journey. Jessica Hawthorne-Castro provides her advice on Forbes Agency Council latest article “15 mistakes new agencies make (and how to fix potential consequences.”
- Forbes
- Jessica Hawthorne-Castro
Looking to elevate your brand's digital presence? Discover Jessica Hawthorne-Castro’s strategy to boost engagement with branded AR features in this must-read Forbes Agency Council article.
- The Business Journals
- Jessica Hawthorne-Castro
In today's rapidly evolving job market, there are strategies that can help you stand out even without extensive experience. Jessica Hawthorne-Castro breaks down her advice that will help you stand out and secure the position you've always wanted in Business Journals Leadership Trust’s latest story “How To Land Your Dream Job (Even Without Years Of Experience).”
- The Business Journals
- Jessica Hawthorne-Castro
What makes a call to action (CTA) truly compelling? Jessica Hawthorne-Castro shares her top strategy for creating CTAs that not only capture attention but also inspire action in Business Journals Leadership Trust’s Six Expert Strategies For Crafting Effective Digital CTAs.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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