Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- AdExchanger
- George Leon
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
- BOSS Magazine
- Paige Peterson
Businesses of all sizes and across industries spend billions of dollars a year on corporate social responsibility (CSR) activities. CSR means choosing to put people and the planet first by operating in a way that is economically, socially and environmentally sustainable.
- Smart Insights
- John Francis, DBA
Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.
- Forbes
- Forbes Agency Council
- Marketing Land
- Karla Crawford Kerr
Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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