Insights | Our Ideas to Inspire Performance Marketing | Hawthorne Advertising

Industry Insights

Ideas to Inspire

What’s next in marketing, brand building, media and tech?

Email marketing remains one of the most popular, consistent marketing platforms around. Entrepreneurs and businesses big and small depend on their email lists as a source for their leads.
Consumers quickly lose interest in brands that they sense aren’t completely genuine. Honesty and trust are table stakes for modern marketers, and when it comes to branded podcasts, audiences demand authentic value.
A remote workforce means no face-to-face interactions, break room chats or in-person office activities. This can sometimes equate to your employees losing their sense of community and camaraderie.
Evergreen content is useful in a number of ways: it can be used at any time, it saves content creators from having to constantly generate new ideas and it is easy to refer back to when needed.
It’s not unusual to see professionals focused on growing within their company through vertical movement. After all, “climbing the ladder” to leadership and a C-suite position is often seen as the ultimate goal in a person’s career.
Pitching to a potential big client for the first time is an exciting milestone for any entrepreneur or business leader, but it can be intimidating.
When search engine algorithms change, businesses typically try to adapt their search engine optimization (SEO) strategies to deal with the shift as soon as possible.
Every career comes with highs and lows, but when one is in a leadership position, the lows can seem especially daunting. After all, you have a team of people depending on you and turning to you for guidance; it can be hard to admit you’re going through a rough patch — and that you’re scared.
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach.
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Resources

Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years. 

Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.

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