Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Every career comes with highs and lows, but when one is in a leadership position, the lows can seem especially daunting. After all, you have a team of people depending on you and turning to you for guidance; it can be hard to admit you’re going through a rough patch — and that you’re scared.
- AdAge
- Jessica Hawthorne-Castro
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
- Forbes
- Jessica Hawthorne-Castro
Responding to consumers in real time is the cornerstone of conversational marketing, leading businesses around the world to implement tools driven by artificial intelligence (AI) as part of their customer outreach.
- The Business Journals
- Jessica Hawthorne-Castro
Educational institutions play a crucial role in helping students of all ages prepare for the world of work. In addition to the grounding they receive early on in both hard and soft skills, many choose to pursue higher education to help prepare them for a career in their chosen field of study.
- The Business Journals
- Jessica Hawthorne-Castro
With good marketing strategies, you can attract plenty of leads to your business. However, it doesn’t matter how many you have if those leads are low-quality.
- The Business Journals
- Jessica Hawthorne-Castro
With good marketing strategies, you can attract plenty of leads to your business. However, it doesn’t matter how many you have if those leads are low-quality.
- The Business Journals
- Jessica Hawthorne-Castro
Artificial has many applications that can streamline business processes — one such application is using machine learning for customer acquisition. Not only can AI automate aspects of the acquisition process, but it can also use customer data to help determine your audience’s needs and preferences.
- The Business Journals
- Jessica Hawthorne-Castro
There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how well an applicant’s experiences match the position requirements, it won’t provide enough information to help you know whether that person is the right fit for your organization.
- The Business Journals
- Jessica Hawthorne-Castro
There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how well an applicant’s experiences match the position requirements, it won’t provide enough information to help you know whether that person is the right fit for your organization.
- Forbes
- Jessica Hawthorne-Castro
Seasonal marketing is one of the most natural elements to leverage in a campaign. Summer serves as a perfect example, but as summer starts winding down and we're entering fall, some businesses are slow to change gears.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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