Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how well an applicant’s experiences match the position requirements, it won’t provide enough information to help you know whether that person is the right fit for your organization.
- The Business Journals
- Jessica Hawthorne-Castro
There’s more to every job candidate than just their résumé. While a list of skills provides useful insight into how well an applicant’s experiences match the position requirements, it won’t provide enough information to help you know whether that person is the right fit for your organization.
- Forbes
- Jessica Hawthorne-Castro
Seasonal marketing is one of the most natural elements to leverage in a campaign. Summer serves as a perfect example, but as summer starts winding down and we're entering fall, some businesses are slow to change gears.
- AdAge
- Jessica Hawthorne-Castro
As COVID-19 shifts the way the world functions, it is also shifting how advertising and marketing assets are created and implemented. People are spending more time at home and their needs have changed.
- AdAge
- Jessica Hawthorne-Castro
When a company starts seeing its first successes in a marketing strategy, it feels exciting. Growth can be massive and exponential at the start, but over time, the massive numbers can start to taper off.
- Target Marketing
- Jessica Hawthorne-Castro & Gloria Sandoval
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like.
- The Business Journals
- Jessica Hawthorne-Castro
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like.
- Forbes
- Jessica Hawthorne-Castro
Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like.
- The Business Journals
- Jessica Hawthorne-Castro
Change is constant, especially when it comes to technological advances. Many businesses are quick to embrace and adapt to include these technological advances, such as artificial intelligence and machine learning, in their daily operations.
- Future Commerce
- Jessica Hawthorne-Castro
Anyone in or adjacent to the marketing world knows that "content is king." Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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