Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
After the events of 2020, every business leader is focused on being better prepared for the unexpected. One effective way to do this is to conduct a scenario analysis, a useful planning tool in which businesses create an action plan for the “what-ifs” they may encounter.
- The Business Journals
- Jessica Hawthorne-Castro
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
- Adweek
- Jessica Hawthorne-Castro
There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.
- The Business Journals
- Jessica Hawthorne-Castro
Middle-market companies are in a unique position when it comes to seeking growth. While these companies may not have the immediate brand recognition of an industry giant, they often have the resources to run a multichannel marketing campaign.
- Forbes
- Jessica Hawthorne-Castro
Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs.
- Forbes
- Jessica Hawthorne-Castro
To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
- Forbes
- Jessica Hawthorne-Castro
While related, social monitoring and social listening are two distinct strategies to improve the customer experience.
- Forbes
- Jessica Hawthorne-Castro
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
- Forbes
- Jessica Hawthorne-Castro
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
- Toolbox
- Christian Jones
Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
