Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- YPO
- Jessica Hawthorne-Castro
The critical roles of clients, people and community in building out a successful CSR strategy.
- Forbes
- Jessica Hawthorne-Castro
An agency doesn’t just sell a product; it builds a story around the item that gives it a life of its own.
- AdAge
- Jessica Hawthorne-Castro
Many companies leverage their audience's feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we've all seen advertisements that didn't go over well, or that received the opposite reaction to what was intended.
- The Business Journals
- Jessica Hawthorne-Castro
Dominated by the global pandemic and the accompanying economic disruption, 2020 has been a challenging year for businesses across industries, and uncertainty is impacting planning for 2021.
- The Business Journals
- Jessica Hawthorne-Castro
It’s often said that “perfect” is the enemy of “good.” While it’s important to take pride in the quality of your work, a goal of perfection sometimes means too much extra time, resources and energy invested into a project.
- The Business Journals
- Jessica Hawthorne-Castro
With many companies continuing partial or fully remote operations, virtual meetings will remain the standard for many professionals for the foreseeable future.
- AdAge
- Jessica Hawthorne-Castro
Email marketing remains one of the most popular, consistent marketing platforms around. Entrepreneurs and businesses big and small depend on their email lists as a source for their leads.
- Forbes
- Jessica Hawthorne-Castro
Consumers quickly lose interest in brands that they sense aren’t completely genuine. Honesty and trust are table stakes for modern marketers, and when it comes to branded podcasts, audiences demand authentic value.
- The Business Journals
- Jessica Hawthorne-Castro
A remote workforce means no face-to-face interactions, break room chats or in-person office activities. This can sometimes equate to your employees losing their sense of community and camaraderie.
- AdAge
- Jessica Hawthorne-Castro
Evergreen content is useful in a number of ways: it can be used at any time, it saves content creators from having to constantly generate new ideas and it is easy to refer back to when needed.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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