Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Streetfight Magazin
- Jessica Hawthorne-Castro
Travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
- Digiday
- Jessica Hawthorne-Castro
Marketers say they expect events in the future to be a hybrid of in-person and virtual.
- Forbes
- Jessica Hawthorne-Castro
The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year.
- Forbes
- Jessica Hawthorne-Castro
In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.
- Forbes
- Jessica Hawthorne-Castro
The longer you work building a career, the more lessons you’ll learn as you progress. Some of these lessons can have a lasting impact, far beyond a single job or company.
- Forbes
- Jessica Hawthorne-Castro
Account-based marketing has become a big priority for B2B companies. It allows businesses to better understand and target consumers by personalizing outreach to their specific needs and priorities.
- Adweek
- Jessica Hawthorne-Castro
Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos.
- Forbes
- Jessica Hawthorne-Castro
Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.
- The Business Journals
- Jessica Hawthorne-Castro
Many business leaders who shifted their teams to remote work at the start of the pandemic didn’t expect it to be a permanent change.
- The Business Journals
- Jessica Hawthorne-Castro
Many business leaders who shifted their teams to remote work at the start of the pandemic didn’t expect it to be a permanent change.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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