Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
- Forbes
- Jessica Hawthorne-Castro
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
- Toolbox
- Christian Jones
Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
- The Business Journals
- Jessica Hawthorne-Castro
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
- Adweek
- Jessica Hawthorne-Castro
Never stagnant and ever evolving, consumer buying behaviors took center stage in 2020 as companies tried to keep up with a string of impacts driven by both world and national events of this unique year.
- The Business Journals
- Jessica Hawthorne-Castro
E-commerce was already on the rise well before 2020, and the onset of the Covid-19 pandemic has only accelerated this phenomenon.
- Forbes
- Jessica Hawthorne-Castro
The holidays are coming soon, which means an influx of seasonal marketing campaigns between Halloween and Christmas.
- AdAge
- Jessica Hawthorne-Castro
Many companies leverage their audience's feelings in their advertising, hoping to capitalize on their customers’ passions or beliefs to sell their product. Unfortunately, we've all seen advertisements that didn't go over well, or that received the opposite reaction to what was intended.
- Forbes
- Jessica Hawthorne-Castro
When executed correctly, cross-promoting a product with that of another, noncompeting brand is a valuable and effective way to maximize your marketing efforts.
- Forbes
- Jessica Hawthorne-Castro
With so many newly released products and services constantly being announced, it can be difficult for companies to get the attention of consumers when they bring something new to market.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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