Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Developing a standout brand is essential to thriving in a crowded marketplace. Of course, there’s nothing wrong with keeping on top of industry trends and understanding what works well.
- The Business Journals
- Jessica Hawthorne-Castro
Because of the pandemic and the accompanying economic effects, many companies have seen a downturn in business in recent months.
- Forbes
- Jessica Hawthorne-Castro
General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed.
- The Business Journals
- Jessica Hawthorne-Castro
Holding an executive-level position at a company comes with a lot of responsibility.
- The Business Journals
- Jessica Hawthorne-Castro
There are more media outlets than ever before, which gives every organization a variety of options and opportunities for getting its message out to the public.
- Adweek
- Jessica Hawthorne-Castro
The trade show or live event as you know it may never be the same, but that doesn’t mean it will be any less effective, engaging, or impactful.
- Streetfight Magazin
- Jessica Hawthorne-Castro
Travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.
- Digiday
- Jessica Hawthorne-Castro
Marketers say they expect events in the future to be a hybrid of in-person and virtual.
- Forbes
- Jessica Hawthorne-Castro
The advertising and marketing world is chock-full of events claiming to be unmissable. As agency owners and professionals know, the buzz alone that surrounds some industry conferences is enough to lead scores of people to flock to them every year.
- Forbes
- Jessica Hawthorne-Castro
In agency-client relationships, the client plays an important role in helping to develop successful marketing campaigns for their brand.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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