Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.
- The Business Journals
- Jessica Hawthorne-Castro
Many business leaders who shifted their teams to remote work at the start of the pandemic didn’t expect it to be a permanent change.
- The Business Journals
- Jessica Hawthorne-Castro
Many business leaders who shifted their teams to remote work at the start of the pandemic didn’t expect it to be a permanent change.
- The Business Journals
- Jessica Hawthorne-Castro
The devil is often in the details when it comes to business arrangements, especially when you’re crafting a shareholder or partnership agreement. Every piece of information needs to be carefully discussed and agreed upon.
- The Business Journals
- Jessica Hawthorne-Castro
Even the largest companies have limited resources. The careful allocation of those resources is vital for a business to reliably provide its goods or services to the market.
- The Business Journals
- Jessica Hawthorne-Castro
At the height of the Covid-19 pandemic, many businesses switched to remote work to protect their team members. While some initially struggled with the change, many companies and professionals have embraced the flexibility.
- Forbes
- Jessica Hawthorne-Castro
In addition to trust, clear communication is foundational to any professional team’s success.
- Forbes
- Jessica Hawthorne-Castro
In addition to trust, clear communication is foundational to any professional team’s success.
- Forbes
- Jessica Hawthorne-Castro
Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to devote enough time and resources to determining their own.
- The Business Journals
- Jessica Hawthorne-Castro
The role of a leader isn’t simply to drive profit and give orders to subordinates. A strong leader can inspire enthusiasm and loyalty in their teams, driving passion for the company’s product or service.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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