Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial, the best social media strategies aren’t one-way message boards.
- The Business Journals
- Jessica Hawthorne-Castro
A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their audience.
- The Business Journals
- Jessica Hawthorne-Castro
One of the essential secrets of a successful business is having a team of happy, engaged employees.
- The Business Journals
- Jessica Hawthorne-Castro
In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where to spend their time online as well as multiple choices when it comes to most products and services.
- The Business Journals
- Jessica Hawthorne-Castro
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- The Business Journals
- Jessica Hawthorne-Castro
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- Forbes
- Jessica Hawthorne-Castro
If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive.
- The 60 Second Marketer
- Christian Jones
When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.
- Forbes
- Jessica Hawthorne-Castro
Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users.
- Adweek
- Jessica Hawthorne-Castro
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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