Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Military veterans possess unique qualities that enhance team dynamics and performance. In honor of National Hire a Veteran Day on July 25, Jessica Hawthorne-Castro discuss her own experience in hiring and working alongside veterans in Business Journals Leadership Trust’s latest article.
- Forbes
- Jessica Hawthorne-Castro
In the ever-changing landscape of marketing, it's crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article.
- Forbes
- Jessica Hawthorne-Castro
Making the shift from being a wage earner to a successful business owner requires strategic planning and a change in mindset. Dive into Jessica Hawthorne-Castro’s essential steps to navigate this transition, from developing a solid business plan to investment for the future in Business Journals Leadership Trust latest online story.
- Forbes
- Jessica Hawthorne-Castro
Click fraud is a growing concern for digital marketing agencies. Jessica Hawthorne-Castro provides her method on combatting this issue in Forbes Agency Council latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Delivering exceptional customer service goes beyond the basics. Jessica Hawthorne-Castro reveals her strategy that will strengthen your customer service and build lasting relationships in Business Journals Leadership Trust latest online story.
- The Business Journals
- Jessica Hawthorne-Castro
Navigating the challenges of a first-time management role can be daunting. Learn how Jessica Hawthorne-Castro overcomes these hurdles to prepare and succeed in your new role in Business Journals Leadership Trust latest online story.
- The Business Journals
- Jessica Hawthorne-Castro
Hiring the right talent goes beyond standard interview questions. Offbeat, yet revealing questions can uncover a candidate's creativity, problem-solving skills, and cultural fit. Jessica Hawthorne-Castro provides her go-to question for hiring managers to ask during their next interview in Business Journals Leadership Trust’s latest article “17 ‘offbeat,’ but revealing, questions for job candidates.”
- Forbes
- Jessica Hawthorne-Castro
Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro provides her strategy on building and maintaining a robust global team in Forbes Agency Council latest article, ensuring your agency thrives on the international stage.
- The Business Journals
- Jessica Hawthorne-Castro
Startups and small to medium-sized businesses (SMBs) face numerous challenges in today's competitive market. From securing funding to navigating regulatory hurdles, understanding these obstacles is crucial for success. In Business Journals Leadership Trust’s latest article, Jessica Hawthorne-Castro provides practical solutions to these challenges, helping your business thrive and grow.
- The Business Journals
- Jessica Hawthorne-Castro
Securing valuable partnerships is essential for small business growth. Discover Jessica Hawthorne-Castro strategy to identify and engage potential partners, build strong relationships, and create mutually beneficial agreements.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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