Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- The Business Journals
- Jessica Hawthorne-Castro
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- Forbes
- Jessica Hawthorne-Castro
If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive.
- The 60 Second Marketer
- Christian Jones
When the Baby Boom generation came of age in the U.S., it was the largest generational cohort in history.
- Forbes
- Jessica Hawthorne-Castro
Facebook and Instagram have been incredibly effective marketing channels for quite some time. Now, brands can also leverage the Stories feature on both platforms to create deeper connections with users.
- Adweek
- Jessica Hawthorne-Castro
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
- The Business Journals
- Jessica Hawthorne-Castro
A boss can be a mentor and a good example — or just the opposite. Leaders hold a position of power in a business; their words mean more, their actions speak louder and team members take their direction from what leaders say, both verbally and nonverbally.
- The Business Journals
- Jessica Hawthorne-Castro
Promoting a new or small business in a crowded marketplace is a challenging venture. Entrepreneurs must find a way to stand out from the crowd and draw in customers while also operating within their means.
- Adweek
- Jessica Hawthorne-Castro
Using speech to ask questions, get directions and give commands to smartphones and smart devices, voice search lets the searcher speak right to the device which, in turn, answers the question or fulfills the command.
- Forbes
- Jessica Hawthorne-Castro
No marketer wants to see users unsubscribe from their client’s email list, especially when it seems as if they’re all doing it at the same time.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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