Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet.
- The Business Journals
- Jessica Hawthorne-Castro
It’s not new for Americans to be pegged as “workaholics,” and the Covid-19 pandemic seems to have made the hustle culture even worse — AAA found that 33% of Americans’ vacation time went unused in 2020.
- Forbes
- Jessica Hawthorne-Castro
Rather than viewing cross-training as an opportunity to transfer valuable skills and impart key knowledge throughout the organization, some agency leaders might think it’s best if people stick to their own disciplines and focus on getting business done.
- The Business Journals
- Jessica Hawthorne-Castro
The Covid-19 pandemic pretty much brought the entire world to a grinding halt in 2020. It reminded us not only of our mortality as human beings but also of the fact that you should always have a plan B in business and be ready to expect the worst if you want to stay afloat should the worst actually come.
- Adweek
- Jessica Hawthorne-Castro
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
- The Business Journals
- Jessica Hawthorne-Castro
Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial, the best social media strategies aren’t one-way message boards.
- The Business Journals
- Jessica Hawthorne-Castro
A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their audience.
- The Business Journals
- Jessica Hawthorne-Castro
One of the essential secrets of a successful business is having a team of happy, engaged employees.
- The Business Journals
- Jessica Hawthorne-Castro
In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where to spend their time online as well as multiple choices when it comes to most products and services.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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