Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
The Covid-19 pandemic pretty much brought the entire world to a grinding halt in 2020. It reminded us not only of our mortality as human beings but also of the fact that you should always have a plan B in business and be ready to expect the worst if you want to stay afloat should the worst actually come.
- Adweek
- Jessica Hawthorne-Castro
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
- The Business Journals
- Jessica Hawthorne-Castro
Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial, the best social media strategies aren’t one-way message boards.
- The Business Journals
- Jessica Hawthorne-Castro
A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their audience.
- The Business Journals
- Jessica Hawthorne-Castro
One of the essential secrets of a successful business is having a team of happy, engaged employees.
- The Business Journals
- Jessica Hawthorne-Castro
In today’s e-commerce landscape, there’s more competition than ever for business-to-consumer companies. Customers have near-infinite options on how and where to spend their time online as well as multiple choices when it comes to most products and services.
- The Business Journals
- Jessica Hawthorne-Castro
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- The Business Journals
- Jessica Hawthorne-Castro
When the Covid-19 pandemic struck in 2020, many businesses were rapidly thrust into work-from-home arrangements.
- Forbes
- Jessica Hawthorne-Castro
If people don’t know about your brand or what it has to offer, your business won’t be able to grow and thrive.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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