Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers.
- The Business Journals
- Jessica Hawthorne-Castro
There’s no shortage of marketing channels these days — in fact, when it comes to pinpointing which channel will be the most effective, business leaders may sometimes think there are too many.
- Adweek
- Jessica Hawthorne-Castro
It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.
- Forbes
- Jessica Hawthorne-Castro
When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
- Forbes
- Jessica Hawthorne-Castro
Adaptability and agility have been widely credited with helping businesses that have endured over the past year and a half, but if pressed, most leaders would add another essential element: a strong network.
- The Business Journals
- Jessica Hawthorne-Castro
At some point, even the best-run business will encounter and have to deal with a customer complaint.
- The Business Journals
- Jessica Hawthorne-Castro
Overseeing your first project as a newly minted team leader can be an exciting step in your professional journey.
- Forbes
- Jessica Hawthorne-Castro
The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet.
- The Business Journals
- Jessica Hawthorne-Castro
It’s not new for Americans to be pegged as “workaholics,” and the Covid-19 pandemic seems to have made the hustle culture even worse — AAA found that 33% of Americans’ vacation time went unused in 2020.
- Forbes
- Jessica Hawthorne-Castro
Rather than viewing cross-training as an opportunity to transfer valuable skills and impart key knowledge throughout the organization, some agency leaders might think it’s best if people stick to their own disciplines and focus on getting business done.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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