Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online.
- Forbes
- Jessica Hawthorne-Castro
Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they might fall short of their goals.
- The Business Journals
- Jessica Hawthorne-Castro
At some point in your career, you’re bound to come across a new business idea that seems great from the outset, but its execution isn’t as smooth as anticipated.
- Forbes
- Jessica Hawthorne-Castro
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
- The Business Journals
- Jessica Hawthorne-Castro
Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome.
- Forbes
- Jessica Hawthorne-Castro
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.
- The Business Journals
- Jessica Hawthorne-Castro
Quality assurance requires many more moving parts than a team of “checkers.” True quality assurance can be achieved only when everyone in the company feels responsible for ensuring that their work is of the highest possible quality.
- The Business Journals
- Jessica Hawthorne-Castro
The Covid-19 pandemic turned many people’s focus to the importance of self-care and mental health.
- Streetfight Magazine
- Paul Her-Sturm
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
- ANA
- Karla Crawford-Kerr
It's easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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